When an Asian family living in London looks for videography service for wedding, the family wants to save money. With discounted service in mind, the family talks to its relatives and friends and tries finding satisfactory service at reduced price. Nothing comes for free but people want everything at discount. A product could be discounted by a service can’t because a service includes use of technology and individual skills. A photographer not only uses his camera but also uses his skills that he develops after years of continuous training and efforts. The photographer is right in demanding a price for his services.
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